How the organization is seen and used: its position, its identity, its website and the products its customers and employees touch.
Two of the five capabilities belong here. Brand strategy and identity sets what the organization is and how it is recognized; product and experience design makes the website, the platform and the product usable by the people they are for. The two are delivered by the same team, so the identity is applied to every screen as it is built rather than handed over to be interpreted.
/05
Positioning, identity systems, digital brand expression, campaign direction and the standards that hold an identity together across every customer and employee touchpoint.
/04
Product strategy, information architecture, interface and experience design, prototyping, responsive layouts, accessibility and design systems that scale past the people who wrote them.
Where the work actually is.
Design, engineering and automation as one program.
Continuity after launch.
A quotation request takes a service, a scope and a timeline. A Calibration takes a conversation. Either way a person reads it.
No. A website is often the first touchpoint that has to be right, and it is designed and built here. The same team carries the identity, the product design and the platforms behind the site, so a website is a piece of a digital presence rather than the whole of it.
Yes. Calibration assesses the identity, the site and the products as they stand and says what to keep, what to fix and what to rebuild, ranked by the difference it makes to the people you need to convince.
You do: the files, the source, the standards and the design system. Partnership afterwards is a service, not a dependency.
