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Recalibre®Strategy, design and technology
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ALL PROJECTS

Belkofski.

An eyewear house that is a partner of Recalibre — brand, identity, digital and 3D taken end to end.

A pair of Belkofski frames on black, the lenses in a deep orange gradient, the name set inside the lens and along the temple arm.

YEAR

2025

CATEGORY

Brand and digital

STATUS

PARTNER

OWNER

Belkofski

Brand and identity is a capability that has to be shown rather than described. Belkofski is an eyewear house that is a partner of Recalibre, and the brand, the identity system, the digital presence and the 3D work were taken end to end.

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SCOPE

Brand strategyIdentity3D and campaignDigital

SERVICES

WHAT WAS DELIVERED

What was delivered.

Brand strategy and positioning
Identity system and brand standards
Product renders and campaign direction
Digital presence
A blue Belkofski paddle carrying the wordmark, lying across a court line with a white ball beside it and a pair of clear frames on its face, shot from above.
Court, paddle, frames.Court, paddle, frames. — OPEN FULL SIZE (opens in a new tab)
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