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Recalibre®Strategy, design and technology
ENFR
ALL PROJECTS

ABP Continental.

An industrial contractor working pipeline, steel erection and shutdowns on the Algerian oil and gas fields. Brand, identity and a public website written for one reader: the procurement lead deciding whether the firm can be trusted with a scope of work.

Steel erection at dusk on the ABP Continental home page: riggers bolting a column against a crawler crane, map coordinates printed in the corner.

YEAR

2026

CATEGORY

Industrial contracting

STATUS

CLIENT WORK, DELIVERED

OWNER

ABP Continental

The firm read smaller on paper than it does on site. Operators audit a supplier before they hire one, and the audit starts with whatever the supplier has published. The job was to make the company look the way it works — not louder, more precise.

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SCOPE

Brand strategyIdentityWebsitePhotography direction

SERVICES

SECTOR

OIL AND GAS, AND INDUSTRIAL SERVICES
WHAT WAS DELIVERED

What was delivered.

Mark, palette and typographic system
Document and vehicle application set
Public website, written for tender qualification
The ABP Continental home page: its lead image of steel erection at dusk, two riggers bolting a column with a crawler crane behind them, map coordinates printed in the corner, the headline “Building the infrastructure energy runs on.” across the lower left, and a yellow update plate beside a work-with-us panel.
The home page, shown whole.The home page, shown whole. — OPEN FULL SIZE (opens in a new tab)
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More work.

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Demonstration data.
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