ABP Continental.
An industrial contractor working pipeline, steel erection and shutdowns on the Algerian oil and gas fields. Brand, identity and a public website written for one reader: the procurement lead deciding whether the firm can be trusted with a scope of work.

YEAR
2026
CATEGORY
Industrial contracting
STATUS
CLIENT WORK, DELIVERED
OWNER
ABP Continental
The firm read smaller on paper than it does on site. Operators audit a supplier before they hire one, and the audit starts with whatever the supplier has published. The job was to make the company look the way it works — not louder, more precise.
START A CALIBRATIONSCOPE
What was delivered.
01 client
Client work, delivered
04 disciplines
Brand, identity, website, photography

Before the first call.
One program across five capabilities: agentic AI and intelligent automation, custom software development, enterprise systems and integration, digital product and experience design, and brand strategy and identity. You brief once. The same team carries it from the operating model through to the system in use, so there is no gap between the people who designed it and the people who built it.
Calibration, then Build, then Partnership. Calibration establishes what is worth changing and produces a written plan you keep whether or not you continue. Build runs design, engineering, automation and implementation as one program in controlled phases. Partnership is support and adaptation after launch.
Deployment is designed to keep operational data inside the organization that owns it. OPS, the field operations product being developed in-house, is built to be self-hosted: one server, one database per organization. The same principle applies to client systems — data residency and access are agreed during Calibration and written into the scope, not decided afterwards.
Automation drafts, routes, checks and proposes. Where a decision carries weight — money, safety, a contractual commitment — the system presents it to a person together with the trail that produced it, and that person decides. Which decisions those are is agreed explicitly in system design.
Integration is one of the five capabilities rather than an afterthought. The work consolidates information across departments, modernizes legacy workflows and establishes one reliable source of operational data. What connects to what, and in which direction, is mapped during Calibration before anything is built.
You do. The system, the source, the documentation and the operational knowledge transfer to your organization. Partnership is a service we provide afterwards because organizations change, not a dependency engineered into the handover.
Recalibre®Show us the process that keeps breaking.
Describe the operational problem in your own words. We will tell you whether it is a strategy problem, a systems problem or a design problem — and what a Calibration would cover.
YOU